Friday, 12 August 2011

Coldplay's album cover adventures for Mylo Xyloto

Coldplay are due to release Mylo Xyloto this October and have the "reversible" cover artwork available to view on their website. The basic album cover may not be anything terribly new but it works and I just love all the thought that has gone into the artwork across every part of this multi-format (digital, CD and vinyl) release. It's another pointer towards the exciting future of album cover art!

Mylo Xyloto image from Coldplay.com

The vinyl version will include a 12" x 36" poster which, since I was first shown a copy of The Beatles' The White Album with its original inserts in a moment of parent to pre-teen reverence building, has seemed to me like the coolest thing on earth. I still think you can't beat the simple excitement of it; the gold ticket in a Wonka Bar vibe.

Nevertheless, designers must try and the limited edition Pop-Up version does sound spectacular. It will include a 12" x 12" hardback book containing graffiti pop-up art designed by David A. Carter, vinyl, CD and exclusive content including photographs, excerpts from the studio diary and the band's personal notebooks.

Not forgetting the CDs, half of the which will be packaged with the full color artwork as the cover while the rest will have the CD booklet flipped, showing the silver initials "M X" via a die-cut sheet placed over the color image.




To see Hypergallery's range of album cover art prints just visit www.hypergallery.com!

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