Out With The Old

As our new website approaches readiness the reality of leaving the old one for good looms ever closer, and it feels like we are moving home; exciting but a little sad. The system that frustrated us nevertheless embodies the concept of Hypergallery as it was: a virtual gallery in which we would 'hang' album cover art and through the galleries of which 'visitors' could browse one-artist shows and themed special exhibitions. In the end, the limitations of the format made us long for a new, image heavy website that leaves the gallery concept behind.

The new website follows a template that will be familiar to anyone who shops online with an ultra-simple, flexible structure on which we can build as we grow. Soon there will be videos, links and features that make hypergallery.com feel like a magazine and archive full of all the information an album cover lover could possibly fit in their boots - a veritable planet album art.

We have many bells and whistles up our sleeves but the basic site launches next week and we are holding a pop-up event at the real bricks-and-mortar A&D Gallery in Marylebone to celebrate this laying-to-rest of our own digital one. So long hypergallery.com #1; you may be only a website but we're awful fond of you.